It is easy to see that farms are getting larger due to economics and efficiency, but it is often just as easy to miss the increasing number of small farms offering more diverse, local options for a hungry market.
“I don’t necessarily believe that you have to get big or get out,” said Bill Huhman, who along with his wife, Linda, owns Farmer Bill’s Produce and Honey in Pickaway County. “I think we can make this work.”
The Huhmans have around four acres of fruit and vegetable production on their 12-acre property near Williamsport. They have bees for honey production as well. Both had careers off the farm for many years, but they wanted to take a shot at producing food.
“We like the independence, though there are days we don’t feel very independent. The result depends on the effort we put into it and we like that,” Huhman said. “We are always looking at better ways of doing things to improve.”
The wet summer of 2013, followed by a brutal winter, severely cut back the honey production on the farm for this year.
“We had 25 hives, but 20 died this winter. We had a rainy summer last year and the hives didn’t build up. Then we got hit with the cold weather,” he said. “Honey is an important part of our revenue when we have it. Right now we are building up our bees instead of getting much honey. The cost of replacement bees has gotten pretty high so now we are doing other things. You’ve got to be flexible.”
The couple grows blackberries, apples, greens, tomatoes, garlic, onions, grapes, and peppers, among other crops, in the field and in high and low tunnels on the farm.
“Sometimes when I am out working on the farm I feel like I’m in a 17th Century picture without the horses,” he said.
They are considering adding poultry and goats and more practices for season extension, including hydroponics. Along with produce, the Huhmans have diversified with fresh baked goods, jellies and jams. All of their products are sold either from a corner stand in Williamsport or at farmers markets in Columbus and Caesar Creek. Through the winter and early summer, the bulk of the small farm’s sales are baked goods and the jams, but produce sales pick up drastically in late summer and fall.
The schedule can be challenging with a growing season full of marketing and production.
“Yesterday I was setting late pepper plants until noon and we started gathering things for the market, then we baked bread until midnight. When we finished the bread, we made two batches of jelly,” Huhman said. “I went to bed at 2 in the morning and got up at 5:15 to prepare crops and load the truck for the market. My wife got up at 3:30 to make cinnamon rolls. On the weekend we do that three days in a row.”
With farm backgrounds, and years of extensive gardening experience, the production side has not offered as much of a learning curve for the Huhmans as the marketing side of the business.
“Some days we will sell out by noon and some days we end up taking half of everything we brought back home with us. Trying to figure that out has been a big part of what we are working to improve. People like local and they like fresh. We try to provide customers with good, locally produced food with integrity,” Huhman said. “I have always wanted to farm and I enjoy the production but we love the people too. At the markets, we meet several hundred people a week and almost all of them are really nice and interested in what we are doing. They tell us what they like and don’t like.”
They get many questions regarding how the food is produced.
“We are not organic because it doesn’t fit with what we are doing,” he said. “I tell people we are commonsense. We use a minimum of chemical inputs, but if I need them I use them. That is something that some people have very strong emotions about.”
The Huhmans are putting their best effort forward to make their small farm business succeed despite the inherent challenges.
“You only live once and we had the chance to do something on our own so we are going for it,” Huhman said. “We have been farming full time for a year and a half now, but the jury is still out on whether it will work or not.”
Fortunately for the Huhmans and other farms in Pickaway County, there is a significant community effort underway to try and build upon the strong agricultural heritage in the county and the prime location in central Ohio.
“We want to create experiences with our food here in Pickaway County. We want people to know where their food comes from, experience their food and have fun while they are here,” said Mike Estadt, Pickaway County Extension Educator. “We want people to come to our county, visit our famers and, while they are here, see what else the community has to offer. A lot of people come here in the third week of October for the Pumpkin Show. Our thought is that there are a lot of things throughout the year that we can share with people other than a Pumpkin Show. How do we get folks to come down from surrounding communities from April through September?”
The community got a USDA grant for the Ohio Fresh Foods Corridor project to support agriculture in the area. The Ohio Fresh Foods Corridor is a brand created by Pickaway County farmers who want to help people experience the connection with their food. The Corridor runs along U.S. 23 through Pickaway County and heads north toward Columbus and south toward Chillicothe and Portsmouth on the Ohio River offering countless opportunities for families to connect with their food.
The efforts to promote the new community brand are just getting started this month.
“This is about fresh food and produce. Our first event for the Ohio Fresh Food Corridor is as a lead sponsor for the WBNS Health and Fitness Expo in Columbus at the Expo Center in August. Attendees will walk through the entrance sponsored by the Corridor and they will walk through and experience a
Jams and jellies have become more important for Farmer Bill’s Produce and Honey.
farmers market type theme to highlight a variety of fresh foods and vegetables to showcase what we are doing here in Pickaway County. For two days we have floor space on the trade show and we will have our local growers in the booth. We have giveaways and literature. We also have a contest and the winner gets a year’s worth of fresh fruits and veggies and they will be automatically coming to Pickaway County to collect their prize,” Estadt said. “We hope to get some really good leads of people who are really interested in fresh fruits and vegetables. That convention draws 8,000 to 10,000 people. We think our growers would benefit from that. What better way to promote health and wellness than with Pickaway County grown fruits and vegetables?”
There are also some more local events where people can learn about the food that is being grown around them.
“Our downtown Circleville business association does an after work third-Thursday event, generally with music food and entertainment. Local restaurants do a food-sampling program. We’ll have our growers supplying some of the local restaurants for that,” Estadt said. “And the end of August or beginning of September we are having a dinner on a farm. It will be a fundraiser and any proceeds will go to the local agricultural fund in the Pickaway County Community Foundation and we will make a donation to the local food banks. The need for more food in the food banks is out there, so we decided to help there as well. We have also been doing workshops for new and beginning growers.”
Hopefully, the program will help farmers like Huhman and others to capitalize on the county’s rich agricultural tradition and proximity to Columbus and other large market urban centers.
“Our commodity producers understand that as close to Columbus as we are, in order to keep land in farmland, we need agricultural diversity in this county with specialty crops,” Estadt said. “We understand that big farms will keep getting bigger. We see more small farms, but it is getting tough in the middle. For those farms in the middle to make it, they are going to have to diversify. We have a lot of small farms in Pickaway County too. How do we support those people? We think branding a community that appreciates all forms of agriculture is important.”